The facial treatment room with a facial treatment bed, skin care products and plants at Norine Madrid Esthetics in Oakland

Crafting Glowing Skin Beyond the Surface

BOOK AN APPOINTMENT

Experience the benefits of customized facial treatments & therapeutic touch.

My facial services are all-inclusive and customized based on your goals, concerns, and the time that you have scheduled for yourself. I’ll tailor each facial based on the condition of your skin when you arrive at that moment. I carefully connect and apply my 25 years of experience and expertise with innovative technology, modern procedures and effective product formulations.

Connection and the therapeutic benefits of touch are at the heart of every facial service and achieve benefits beyond the skin's surface – capable of regulating mental, and physical stress and pain. I value our shared time and space. The studio is a sanctuary welcoming you to reset, quiet your mind, discuss your concerns, and ask questions.

Esthetician Norine Madrid uses a hydrafacial wand during a facial for a client in her Oakland studio

Customized Facials

$240-360 (Depending on Time Reserved)

My signature facial is curated to simultaneously improve the health of your skin, delight your senses, and calm your mind and body. This facial treatment is bespoke with multi-sensory techniques, tools, technology, and beautiful products.

We will begin with assessing your current skin condition and discussing your concerns and goals. From there, I will create a treatment plan specific to your needs, including a thorough cleansing, exfoliation, manual extractions if indicated, nourishing massage, and soothing masque. I may also include advanced modalities and technology as time permits and if indicated for optimal results.

Select a 60-, 75- or 90-minute appointment to best meet your needs and schedule. The more time you book, the more we can achieve.

New Clients: Please book my New Client Facial. This 90-minute appointment ensures plenty of time for consultation, a thorough facial and specific treatments tailored to your needs. During our consultation, we can discuss your preferences, and I’ll recommend the duration for subsequent sessions.

ADVANCED MODALITIES & TECHNOLOGY FOR CUSTOMIZED FACIALS

  • Hydrafacial

    A patented technology that deeply cleanses, extracts, and hydrates the skin. The magic is in the wand, which works like a vacuum to open pores for a deep cleanse and easy extraction of impurities and dead skin cells.

  • Microcurrent

    A non-invasive treatment that uses low-level electrical currents to stimulate facial muscles, resulting in a lifted, toned appearance. Often referred to as a "non-surgical facelift," microcurrent can help reduce the appearance of fine lines and wrinkles, improve facial contour, and enhance skin elasticity.

  • Dermaplaning

    An efficient exfoliation technique using a blade to remove the build-up of dead skin cells and fine vellus (peach fuzz) hair, revealing bright, smooth skin.

  • Lymphatic Drainage Massage

    Gentle pressure to stimulate lymphatic fluid movement, which helps reduce cellular waste, bacteria, inflammation, and puffiness.

  • LED Light Therapy

    Light emitting diode (LED) therapy can increase circulation, accelerate tissue repair, kill acne bacteria, decrease inflammation, improve acne-prone skin, skin tone, texture and clarity, and decrease under-eye wrinkles.

AVAILABLE ADD-ONS FOR CUSTOMIZED FACIALS

  • Lash Lift and Tint

    Enhance the beauty of your natural lashes, making them appear longer, curvier, darker and more defined.

    Lash Lift (+75 min): $120
    Lash Lift and Tint (+90 min): $140

  • Brow & Facial Waxing

    Experience the precision and comfort of brow and facial waxing using hard wax, which minimizes discomfort and redness.

    Brow Tint (+10 min): $20
    Brow Wax (+15 min): $30
    Brow Wax and Tint (+30 min): $50
    Brow and Lip Wax (+20 min): $40
    Brow, Lip and Chin Wax (+30 min): $55

  • Sugaring

    Sugaring is a centuries-old, all-natural method that's gentle on your skin while effectively removing unwanted hair.

    Sugaring - Underarm (+20 min): $30
    Sugaring - Bikini (+30 min): $60
    Sugaring - Underarm & Bikini (+45 min): $90

Esthetician Norine Madrid massages a client's face during a facial at her studio in Oakland

Face Sculpting Massage

$180-270 (Depending on Time Reserved)

My face sculpting massage treatment not only complements my customized facials but also offers a completely different option to help you feel and look your best — using the power of touch and connection in a way that encourages the entire body to reset, rest, and heal itself. I truly enjoy facilitating this process and witnessing the radiance that leaves my treatment room.

Your treatment begins with a consultation to discuss your concerns and understand your specific needs. Then, we’ll use diaphragmatic breathing to allow you to settle into the treatment, activate your parasympathetic nervous system, aid your body in relaxation, reduce stress, and promote digestion. Your treatment will include lymphatic drainage massage, manual face sculpting and modeling, intra-oral massage, LED light therapy, and a scalp massage. 

Select a 60-, 75- or 90-minute appointment to best meet your needs and schedule.

Face sculpting massage has a cumulative effect. While you should see results after one session, you’ll see more noticeable and long-lasting results with regular treatments. I recommend six weekly treatments, followed by a monthly maintenance treatment. 

WHAT'S INCLUDED IN YOUR FACE SCULPTING MASSAGE

  • Lymphatic Drainage Massage

    Gentle pressure to stimulate lymphatic fluid movement, which helps reduce cellular waste, bacteria, inflammation, and puffiness.

  • Manual Face Sculpting and Modeling

    A set of targeted skillful massage moves where each group of facial and jaw muscles is worked on in detail – sculpting and molding the face, strengthening the hypotonic muscles and relaxing hypertonic ones.

  • Intra-Oral (Buccal) Massage

    A technique that massages inside the mouth and cheeks while wearing sterile gloves. By targeting muscle tissues and their attachment points, I can help correct face posture, smooth nasolabial folds, plump the upper lip, stimulate the cheek area, and relax the jaw.

  • LED Light Therapy

    Light emitting diode (LED) therapy can increase circulation, accelerate tissue repair, kill acne bacteria, decrease inflammation, improve acne-prone skin, skin tone, texture and clarity, and decrease under-eye wrinkles.

  • Scalp Massage

    Improves blood circulation in the scalp to promote healthy hair growth and reduce tension in the head.

  • “My extremely sensitive skin and recurrent bouts of facial eczema left me discouraged by previous facial treatments. From the moment I met with Norine, however, I knew something different was possible. Norine has not only cleared away layers of traumatized skin, but she has also successfully prevented further outbreaks of my eczema! Her expertise and care have been a miracle for my skin.”

    Judith, Berkeley

  • “Norine is absolutely trustworthy. It's your face, right? She's attentive to each client's needs, drawing on years of experience and a raft of techniques to create an individualized session. Norine's manner is relaxing, never rushed. She's smart about anatomy and knowledgable about products. A pleasure to be in her company, and elating to see the results.”

    Ada Louise, Berkeley

Frequently Asked Questions

Customized Facials

  • I recommend getting a facial every 6 weeks for optimal care, but it truly depends on your skin condition and concerns. We can figure this out together.

  • I use a range of professional-grade brands, including PCA Skin, Face Reality, Naturopathica and others. During our sessions, I’ll provide more details about the specific products used based on your skin type and condition.

  • I’ll assess your skin during our consultation and choose treatments accordingly. Feel free to share any specific preferences or concerns, and I’ll do my best to incorporate them.

  • For optimal results — especially for first-time clients — I recommend booking a 90-minute session to ensure we have plenty of time for a thorough facial and specific treatments tailored to your needs. During our consultation, we can discuss your preferences, and I’ll recommend the duration for subsequent sessions.

  • The treatments are versatile and customizable, their suitability can vary based on individual skin types and conditions. During our consultation, we’ll discuss your specific needs and any potential contraindications to ensure the chosen treatments align with your skin’s requirements. This allows for the best and safest results tailored to you.

  • You can expect a refreshed and rejuvenated complexion. It’s advisable to avoid direct sun exposure, rigorous activities, or active skin care products for two to three days. Stay hydrated and apply recommended home care. Feel free to reach out if you have questions or notice any unexpected reactions. Enjoy the post-facial glow!

  • While significant changes may not always be necessary, incorporating specific products or practices can contribute to better and more sustained results. Let’s discuss your current routine, and I can guide you on any adjustments that may benefit your skin.

Face Sculpting Massage

  • In face sculpting massage, the pressure is typically firm to stimulate and sculpt facial contours effectively. Your comfort is essential, so please communicate any preferences or concerns during the session for a personalized experience.

  • The benefits include improved blood circulation, enhanced lymphatic drainage, and relaxation of facial muscles. It contributes to reduced tension and a more lifted appearance. Additionally, buccal massage promotes collagen production, aiding skin elasticity and firmness.

  • It’s recommended to wait 6 weeks before considering a face-lifting massage after getting injectables or dermal fillers. Consulting with both the professional who administered the injectables and myself can help ensure the timing aligns with your overall skin care plan and enhances the effectiveness of each treatment.

  • The timeline for noticeable results depends on individual factors like skin condition and lifestyle. While you should see results after one session, you’ll see more noticeable and long-lasting results with regular treatments. I recommend six weekly treatments, followed by a monthly maintenance treatment.

  • The results from face sculpting massage can vary, but some individuals notice improvements immediately, experiencing a lifted and more sculpted appearance. For cumulative and longer-lasting effects, a series of sessions is often recommended.

  • The duration of results from the face sculpting massage can vary among individuals, but generally, immediate effects like improved skin tone and reduced puffiness may last a few days. Regular weekly sessions in a series of 6 are recommended for longer-lasting benefits.

  • Face sculpting massage is generally safe for many people, but individual factors like skin sensitivity, medical conditions, or specific concerns should be considered. I always prioritize your safety and well-being and recommend consulting with your health care provider. Certain skin conditions or health issues may need to avoid or modify the treatment.

  • It’s essential to relax and stay hydrated. Be mindful that the muscles of facial expression are influenced/tensed by emotions. Avoiding emotionally charged conversations and maintaining a serene environment can complement the treatment's effectiveness.